Culture in business Term Paper Example | Topics and Well Written Essays - 750 words

Culture in business - Term Paper Example Different nations across the world have different cultures and it is important for a business to evaluate and critically understand these cultural dynamics as they play key role in the success of a business in a particular area. People attach a lot of significance to the cultural issues within their region this usually influence their behavior, attitude, opinion in regard to a business. Communication is an extremely key factor for the success of a business. National culture in which a business enterprise operates can alter and daunt effective communication. Language is one of the most important aspects of a communication (Tahir, 2014). If two people are not able to communicate in a language they both adequately understand, the message transmission cannot go through or its interpretation can be flawed. For example, for an American firm to expand its branches and open more others in the Middles East countries, it is important that the language issue is properly addressed by decisions like hiring workers who understand the language of the local people so that communications with the consumers and every stake holder is enabled. Product promotions and advertisements sometimes require the promoters to use local languages of the people so as to enable the target group; who apparently might not be able to speak any other language relate the advert message. In some culture selection of wording is very important in product promotion. Some words might mean well in one culture but on the other culture, they are condemned. Also, to be able to effectively communicate with employees who probably are hired locally from that nation with a diverse culture require the business management to speak the same language. Consumers are more likely to purchase products from firms that they effectively communicate with than those that don’t. This implies that firms that identify